One of the oldest internet marketing techniques is email marketing, which is still relevant and crucial for businesses because it provides a direct and highly effective way to engage with a targeted audience, nurture customer relationships, and drive valuable actions. As per the Oberlo, email marketing generates $42 for every $1 spent, which shows how cost-effective it is. It allows for personalized communication, delivering tailored messages and offers to subscribers, thereby increasing the likelihood of conversion.
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